Privacy Policy

Fruktos respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect personal data when you visit our website, place an order, contact us, or use our services.

This policy applies to personal data collected through the Fruktos website and through related customer communications.

1. Who We Are

The organisation responsible for your personal data is:

Fruktos
Business address: Flat 36 Witham Court, Thant Close, London, England, E10 5PJ
Phone: +44 7766 854757
Email: info@fruktos.co.uk

For privacy-related questions or requests, please contact us using the details above.

2. Personal Information We Collect

Depending on how you use our website, we may collect the following information:

Information you provide

• Full name.
• Billing and delivery address.
• Email address.
• Telephone number.
• Payment and transaction details.
• Account login information, if you create an account.
• Order history and purchase details.
• Information you provide when contacting customer service.
• Product reviews, feedback, photographs, or other content you submit.
• Information relating to returns, refunds, damaged items, or delivery problems.

We do not intend to collect special-category personal data through our online store. Please do not provide sensitive personal information unless it is necessary for us to respond to your request.

Information collected automatically

When you visit our website, we may automatically collect:

• IP address.
• Browser type and version.
• Device type.
• Operating system.
• Time zone and general location information.
• Pages viewed and links clicked.
• Website usage information.
• Referral source.
• Cookie and similar technology data.

The information collected automatically may depend on your browser settings, cookie choices, and the analytics or advertising tools installed on our website.

Information received from third parties

We may receive information from:

• Payment providers.
• Delivery and fulfilment providers.
• Fraud-prevention services.
• Website hosting, ecommerce, analytics, or customer-support providers.
• Advertising and marketing platforms.
• Publicly available sources, where lawful.

3. How We Use Personal Information

We may use your personal information to:

• Process and fulfil orders.
• Take and verify payments.
• Arrange furniture delivery.
• Send order confirmations, dispatch updates, and delivery information.
• Respond to questions and customer-service requests.
• Process cancellations, returns, refunds, and complaints.
• Manage customer accounts.
• Prevent fraud, misuse, and other unlawful activity.
• Maintain the security and functionality of our website.
• Improve our products, website, customer service, and business operations.
• Keep business, accounting, and transaction records.
• Meet legal, regulatory, tax, and law-enforcement obligations.
• Send marketing communications where permitted and in accordance with your preferences.
• Measure the effectiveness of advertising and marketing campaigns, where applicable.

We will not use your personal information for purposes that are incompatible with the purpose for which it was collected unless permitted or required by law.

4. Lawful Bases for Processing

We process personal information using one or more of the following lawful bases:

Where we rely on legitimate interests, our interests may include operating, securing, improving, and promoting our business while protecting customers and visitors.

Where consent is used, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

5. Payment Information

Payments may be processed by third-party payment providers. Depending on the payment method available at checkout, your payment information may be handled directly by the relevant payment provider.

Fruktos generally does not store complete card numbers or security codes on its own systems. Payment providers may process your information under their own privacy policies and security procedures.

Please review the payment provider’s privacy information when using a third-party payment method.

6. Cookies and Similar Technologies

Our website may use cookies and similar technologies. Cookies may be used to:

• Keep products in your shopping basket.
• Enable checkout and essential website functions.
• Remember preferences.
• Understand how visitors use our website.
• Improve website performance.
• Measure marketing campaigns.
• Display or measure relevant advertising, where applicable.

Essential cookies may be required for the website and checkout to work properly. Where required by law, we will ask for your consent before using non-essential analytics, advertising, or tracking cookies. You can manage cookies through our cookie banner or your browser settings. Disabling certain cookies may affect website functionality, including account or checkout features.

7. Who We Share Information With

We may share personal information with trusted service providers where necessary to operate our business, including:

• Payment processors.
• Furniture suppliers and fulfilment partners, where applicable.
• Delivery, courier, and logistics companies.
• Website hosting and ecommerce platform providers.
• IT, security, and technical-support providers.
• Email, customer-service, and communication providers.
• Analytics and advertising providers, where applicable.
• Accountants, auditors, insurers, legal advisers, and professional advisers.
• Regulators, government bodies, courts, law-enforcement agencies, or other authorised parties where required or permitted by law.

Service providers may process personal data only as necessary to provide services to us and must handle it in accordance with applicable data-protection requirements. We do not sell your personal information.

8. International Data Transfers

Some service providers we use may process personal data outside the United Kingdom.

When personal data is transferred internationally, we will take appropriate steps to ensure that it receives a level of protection consistent with applicable UK data-protection law. Depending on the circumstances, this may include:

• Transferring data to a country recognised as providing adequate protection.
• Using approved contractual safeguards.
• Applying additional technical or organisational protections where appropriate.

Information about relevant international transfers may also be available in the privacy documentation of the particular service provider.

9. How Long We Keep Personal Information

We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including to provide services, maintain business records, resolve disputes, enforce agreements, prevent fraud, and comply with legal obligations.

Typical retention periods may include:

• Order and transaction records: retained for the period required by accounting, tax, and other legal obligations.
• Customer-service communications: retained for as long as necessary to manage the request and maintain appropriate business records.
• Marketing preferences: retained until you unsubscribe or we no longer need the information for that purpose.
• Website and security logs: retained for a limited period appropriate to security, troubleshooting, and legal requirements.
• Account information: retained while your account remains active and for a reasonable period afterward where necessary.

When personal information is no longer required, we will securely delete it, anonymise it, or otherwise dispose of it in accordance with our retention procedures.

10. Data Security

We use reasonable technical and organisational measures to protect personal information against accidental loss, unauthorised access, misuse, alteration, or disclosure.

These measures may include access controls, secure connections, appropriate provider checks, password protections, backups, and limited access to personal data.

No internet transmission or electronic storage system can be guaranteed to be completely secure. You should use a strong password and avoid sharing your account credentials with others.

11. Your Privacy Rights

Subject to applicable legal conditions and exemptions, you may have the right to:

• Request access to the personal information we hold about you.
• Ask us to correct inaccurate or incomplete information.
• Ask us to delete your personal information.
• Ask us to restrict how we use your information.
• Object to processing based on legitimate interests.
• Object to direct marketing.
• Ask for your information in a portable format where the right applies.
• Withdraw consent where we rely on consent.
• Request information about automated decision-making and profiling, where applicable.

You can unsubscribe from marketing emails by using the unsubscribe link in the message or by contacting us.

To exercise a right, contact us at:
Email: info@fruktos.co.uk
Phone: +44 7766 854757
Postal address: Flat 36 Witham Court, Thant Close, London, England, E10 5PJ

We may need to request additional information to verify your identity before completing a request. We normally respond within the time period required by applicable law.

12. Direct Marketing

Where permitted by law, we may send information about our products, offers, or services. We will provide an appropriate way to opt out of marketing communications. You can unsubscribe at any time by:

• Clicking the unsubscribe link in a marketing email.
• Contacting us at info@fruktos.co.uk.
• Contacting us by phone at +44 7766 854757.

Service messages relating to an order, payment, delivery, return, refund, or customer-service request are not marketing messages and may still be sent when necessary.

13. Children’s Privacy

Our website is intended for adults and is not directed at children.

We do not knowingly collect personal information from children. If you believe that a child has provided personal information to us, please contact us so that we can review and delete it where appropriate.

14. Automated Decision-Making

We do not intend to make decisions based solely on automated processing that produce legal or similarly significant effects on you.

Some third-party services may use automated tools for payment authorisation, fraud prevention, security, analytics, or advertising measurement. These services are operated according to their own policies and applicable legal requirements. If this changes, we will update this Privacy Policy and provide any information required by applicable law.

15. Third-Party Websites

Our website may contain links to third-party websites, payment services, social-media platforms, or other external services. We are not responsible for the privacy practices, content, or security of those third parties. You should review their privacy policies before providing personal information.

16. Complaints

If you have a concern about how we use your personal information, please contact us first so that we can investigate and try to resolve the issue.

You also have the right to complain to the UK Information Commissioner’s Office:

Information Commissioner’s Office
Website: ico.org.uk
Telephone: 0303 123 1113

The ICO provides information about data-protection rights and complaints in the United Kingdom.

17. Changes to This Privacy Policy

We may update this Privacy Policy when our business, website, technology, service providers, or legal obligations change. The latest version will be published on this page with the updated date. We encourage you to review this policy periodically.